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Bachelor of Arts in Management

Bachelor of Arts in Management

The Bachelor of Arts in Management (BAM) degree provides students the opportunity to complete an undergraduate degree while continuing to work full-time. The curriculum introduces students to the various functional areas of business organizations: finance and accounting, human resources, marketing, and information systems. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethics.

The program takes a scholar-practitioner approach to business education—providing students with the opportunity to both learn and apply business concepts. Through its online courses, students have the flexibility to continue working and “attend” a course anytime and anywhere it is convenient for them. Course materials are available 24/7, and since class participation is required, students have the opportunity to interact with and learn from faculty and one another. The program offers small class sizes to optimize engagement, interaction and traditional learning experiences.

ADMISSION REQUIREMENTS

Individuals wishing to enroll in the Bachelor of Arts in Management degree must apply and be admitted to the University. All admission materials must be submitted directly to the admissions office by the application deadline (if applicable). An application to USU includes, but is not limited to, the following:

  • Complete and submit an application for admission,
  • Interview with an Enrollment Advisor,
  • Submit documentation of high school graduation or equivalent as defined under the U.S. Department of Education regulation,
    • Foreign high school diplomas or their equivalent must be evaluated and translated, if applicable, by an acceptable agency.
      • A member of the National Association of Credential Evaluation Services (NACES)
      • A member of the Association of International Credential Evaluators, Inc. (AICE)
    • Homeschooled students may apply for admission. The student should provide proof that he or she has completed their State’s requirements for high school graduation. The home school students’ parent(s) and/or guardian(s) are responsible for compliance with all State requirements.
  • Undergraduate applicants must submit their official transcripts from previously attended institutions. Foreign transcripts must be evaluated and translated, if applicable, by an acceptable evaluating agency:
    • A member of the National Association of Credential Evaluation Services (NACES)
    • A member of the Association of International Credential Evaluators, Inc. (AICE)
    • Nursing applicants may use the Commission on Graduates of Foreign Nursing Schools (CGFNS)
  • Complete an Enrollment Agreement.
PROGRAM REQUIREMENTS

All students in the Bachelor of Arts in Management program are required to complete common requirements in general education courses, management core courses (including a capstone course) and one of the following concentrations:

  • Business Analytics
  • Business Intelligence
  • Entrepreneurship
  • Finance
  • General Management
  • Human Resources
  • Marketing
TUITION & COST

Per Credit Hour: $150/$250**
Per Academic Year: $4,800
Estimated Tuition: $26,400 (including fees)

**General Education and Elective courses are $150 per credit hour. Core and Concentration courses are $250 per credit hour.

COMPLETION TIME

10 semesters/40 months*

*Dependent on course load (i.e., Full-Time, Part-Time)

The following course list does not include general education courses required for the BAM degree. Please refer to the University Catalog for information on general education requirements.

Core Requirements
45 Credits
Concentration Requirements
15 Credits
Additional Business & Management Requirements
15 Credits
General Education
45 Credits
Bachelor of Arts in Management Total
120 Credits

Core Requirements

ACT101: Introduction to Financial Accounting

This course provides an introduction to financial accounting. Topics include accounting concepts and principles and how they apply to the various business organizational structures; the recording of transactions in journals, ledgers, and sub-ledgers; and reporting and analyzing the summarized transactions in the financial statements. An additional topic is the use of internal control design to ensure adherence to financial accounting concepts and principles.

3 Credits

ACT102: Introduction to Managerial Accounting

This course provides an introduction to managerial accounting. Topics include job order and process costing, cost structure, changes in cost behavior as business activity changes, cost-volume-profit analysis; cost allocation, budgeting, and capital investment decisions.

Prerequisite: ACT101 Introduction to Financial Accounting or equivalent

3 Credits

BIS101: Introduction to Business Information Systems

An introduction to management information systems and the key role in business. A focus on applying information systems to business communication, data management, networking, e-commerce, ethics and security.

3 Credits

BUS 101: Introduction to Business

This course provides an overview of how globalization, society, economic systems, legal and political, financial
institutions, and other forces interact to affect a business organization. An introduction to functional areas within a business are covered: e.g., business ethics, entrepreneurship, global business, management, marketing,
production, information systems, accounting and finance. Students will effectively be able to create a business
plan using all elements covered within the course.

3 Credits

BUS 112: Business Mathematics

Topics include a basic math review, business statistics, profit calculations, payroll, banking, interest calculations, insurance, taxes, and mathematical calculations.

3 Credits

BUS220: Introduction to Business Law

This course provides an overview of the U.S. legal system structure, and basic terms and concepts of Business Law. Topics may include legal issues associated with ethical conduct in business, consumer protection, employment law, and social responsibility of corporations. Information literacy skills are honed as students learn to retrieve, read, and analyze business law cases.

3 Credits

BUS331: Business Ethics

This course provides students with the tools necessary to examine moral problems and make effective decisions on ethical issues faced in the workplace. Topics considered include discrimination, affirmative action, sexual harassment, informational privacy, drug testing, ethics in advertising, business and the environment, and global ethics. Emphasis will be placed on the study of the ethical values, principles, and theories pertinent to management. Students will also examine social responsibilities of managers in the workplace.

3 Credits

FIN310: Introduction to Finance

The purpose of this course is to introduce basic financial principles preparing students to interpret a company’s financial statements. Topics include analyzing the deployment of company funds, employee staffing, revenues, expenses, and cash flow. Emphasis is on understanding and gauging the financial health of an organization to assist in managerial decision-making and strategic planning to ensure its success.

3 Credits

HRM210: Introduction to Human Resources Management

An introductory course to key competencies essential to Human Resource operations. Examination on the various roles of Human Resources (recruitment, legal issues, selection, assessment and development, compensation, benefits) and a broad review of issues faced within an organization (termination, harassment, workplace violence).

3 Credits

MGT321: Organizational Behavior and Management

The purpose of this course is to develop student skills in applying theories and concepts of organizational behavior to enable the student to identify and resolve behavioral issues within global organizations. Topics include factors affecting individual and group motivation in the workplace, development of effective groups and teams, organizational cultures, ethical issues in organizational behavior, as well as organizational behavior issues in global organizations.

3 Credits

MGT326: Operations Management

Operations are the engines of productivity and profitability of global firms. They produce outputs that satisfy customers, provide employment for employees, and produce returns for shareholders. Enterprises attempt to implement strategy and attain competitive advantage via the strength of their operations. They do so within a complex world of regulations, changing consumer demographics and expectations, and sustainability concerns. Fierce worldwide competition exists in the global environment for both customers and resources. Businesses must therefore strategically manage and optimize their operations to meet the demand of a complex marketplace. In this course, students learn about the stages of business operations, opportunities for improving processes, and the tools and techniques that are available to analyze operations.

3 Credits

MGT334: Organizational and Business Communication

This course provides an introduction to the mechanics and politics of organizational and business communication. Contemporary theories and the evolving rules of business and how we communicate in the era of social media are explored. Preparing and delivering reports, messages, and presentations is reviewed with learners having an opportunity to develop documents and messages.  Students will practice applying modern organizational communication strategies to internal and external business communication challenges from the lens of leadership with key constituents in mind.

3 Credits

MGT410: Leading Organizations

This course focuses on management skills 21st century leaders need to be successful. Emphasis is on the difference between managing and leading. Topics include: leadership skills, diversity, communication, organizational culture and change management.

3 Credits

MKT210: Principles of Marketing

This course provides a familiarization with the field of marketing with an emphasis on the elements of marketing and associated strategies (analyses of customer, company, and competitor).

3 Credits

MGT499: Capstone*

In this course students design, develop, and complete a comprehensive capstone project that integrates all courses in the Bachelor of Arts in Management program. The purpose of this project is to demonstrate the ability to evaluate, assess, and synthesize the topics covered in the program.

3 Credits

*non-transferable, must be taken in last semester

Business and Management Required Courses

BUS110: Data Analysis and Communication Tools

This course is a basic introduction to data analysis and communication tools. It is intended to expand students’ skills and competencies in using software tools for analyzing data, converting data into information, and creating and delivering presentations to support decision-making.

3 Credits

ECN102: Macroeconomics

This course will provide students with an overview of the economy under a macroeconomic perspective that focuses on the aggregate behavior of households, firms and the government. Topics covered include gross domestic product, national income, economic growth, unemployment, inflation, the business cycle, fiscal policy and monetary policy, and international trade.

Prerequisite: ECN101 Microeconomics

3 Credits

MGT332: Introduction to Project Management

This course introduces students to best practices in project management. Topics include definitions of project management and the environment. Students will also write proposals that cover the essential elements: project scope, work breakdown structure (WBS), the project schedule, project budget, and risk management, and project budgets. Group collaboration is emphasized to assist in understanding the effects of team/group dynamics in project management.

MGT420: International Management

The course will address management issues from a global perspective. Special emphasis is placed on multinational corporations and managing areas, which include human resources, marketing, finance, and ethics. A special emphasis is placed on the role and effect of culture within the global business environment.

3 Credits

MKT320: Consumer Behavior and Customer Relations

This course reflects on major marketing trends and changes that impact the study of consumer behavior. Marketing topics will be covered in the course that allows students to consider their own consumer habits. Students will explore rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. This course deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. The course explores how possessions influence consumer self-perception and perceptions of others, especially in the new norm of social media and the digital age.

Prerequisite: MKT210 Principles of Marketing

3 Credits

Concentration in General Management

BIS440: Data Analysis and Decision-Making for Managers

This course examines how managers use large amounts of data to solve business problems. Students will be introduced to basic statistics and data analysis, and learn how to use data to make forecasts and support business decisions. As part of the course requirements, students will practice gathering, organizing, analyzing, data, and presenting their findings.

3 Credits

MGT441: Negotiation and Conflict in Management

Conflict is inherent in all organizations and is often driven by the competition for limited resources and power. This course is an introduction to the sources and types of internal and external conflicts, and the strategies for understanding and managing these conflicts.

3 Credits

MGT442: Leading Diverse and Dispersed Teams

We have become a global economy, and as a result are operating across different time zones and cultures. Future leaders will need to have skills to create and lead both diverse and dispersed workforces. In this course, students will learn about the challenges of managing in a global economy by reading case studies demonstrating how some organizations have successfully addressed these new leadership challenges.

3 Credits

MGT443: Supply Chain Management

In this course, students study the following supply chain functions:  logistics, operations, purchasing/sourcing, transportation, inventory, and warehouse management. The use of analytical tools to guide decision-making is emphasized.

3 Credits

MGT444: Strategic Management

This course is an examination of strategic management concepts.  Students will study the strategic planning process, which includes creating goals, making decisions, taking actions, and analyzing results. The benefits of strategic planning will be identified and distinguished from operational planning. Through discussions, exercises and assignments, students will practice using analytical tools to critically assess an organization’s internal and external environments, competitive opportunities, and threats. Students will be expected to recommend an appropriate organizational strategy, while at the same time critically analyzing other strategic approaches.

3 Credits

Concentration in Business Analytics

BUA440: Applied Databases: Structured Query Language (SQL)

Organizations require quality data that are readily available, in a standard format, and reliably accessible to permit
analysis and reporting. Relational databases are one of the major repositories for data, and the Structured Query Language (SQL) is used to access, manipulate and manage that data. Students are taught to use SQL to store,
retrieve, manipulate, and analyze data.

3 Credits

BUA441: Applied Analytic Tools

Modern, data-driven organizations frequently require complex reporting of their processes and outcomes. This
course covers advanced techniques, using popular analytic tools, to produce precise, unambiguous, clear analyses,
including reports and visualizations.

3 Credits

BUA442: Analytic Tools: Advanced Methods

The modern, data-driven enterprise requires complex analyses that exceed the capabilities of commercial desktop
tools, like spreadsheets. This course introduces students to the best practices in using popular programming languages and environments that are more suitable to complex analyses. Additionally, students apply frameworks to create analyses that align with business needs, develop quality data, and include clear documentation for
understanding and reproducing the analyses.

3 Credits

BUA443: Database Management Tools I

Data obtained within organizational departments and across the enterprise must be stored and organized in a
structured environment that enables reliable access, analysis, and reporting. Students will learn the fundamentals
of a modern database management tools used to access, analyze, report and modify data.

3 Credits

BUA444: Database Management Tools II

Increased regulatory and accrediting compliance, as well as a more competitive marketplace with demands for
concomitant cost-control and improved outcomes, require robust methods of accessing, analyzing, and reporting.
In this course, students examine the use of dedicated reporting applications as tools to produce sophisticated
reports and data displays.

Prerequisite: BUA443 Database Management Tools I

3 Credits

Concentration in Business Intelligence

BIS440: Data Analysis and Decision-Making for Managers

This course examines how managers use large amounts of data to solve business problems. Students will be introduced to basic statistics and data analysis, and learn how to use data to make forecasts and support business decisions. As part of the course requirements, students will practice gathering, organizing, analyzing, data, and presenting their findings.

3 Credits

BUI441: Survey of Accounting Analytics

Although businesses are accustomed to using the standard financial statements (e.g., balance sheet, profit and loss statement, budget, accounts receivable and revenue and expenses) to report on financial activities, businesses seek additional targeted, timely, and actionable data. In this course, students will study tools and techniques that can be applied to accounting data to provide information for managing risk, improving business processes and efficiency, reducing operating costs, and optimizing the business.

3 Credits

BUI442: Using Analytics to Improve Business Processes

Businesses must understand how their policies, processes and operations affect the organization’s performance. This course examines how businesses can use data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations and processes.

3 Credits

BUI443: Introduction to Consumer Metrics

Businesses must understand how their policies, processes and operations affect the organization’s performance,
which means both understanding the needs, and meeting the demands, of its customers. Businesses face the
challenge of making decisions despite risk at every step of conducting their activities. This course examines how
businesses can use consumer data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations.

3 Credits

BUI444: Data Analysis Tools

Modern, data-driven organizations require insight into their processes and outcomes. This course examines the use
of popular analytic tools to report, display, and visualize their operations. The course includes approaches and techniques that enable design flexibility to meet the needs of different audiences, as well as that support maintainability and reproducibility.

3 Credits

Concentration in Entrepreneurship

BIS440: Data Analysis and Decision-Making for Managers

This course examines how managers use large amounts of data to solve business problems. Students will be introduced to basic statistics and data analysis, and learn how to use data to make forecasts and support business decisions. As part of the course requirements, students will practice gathering, organizing, analyzing, data, and presenting their findings.

3 Credits

BUS441: Small Business Management: Growing Entrepreneurial Ventures

Managing a small company is different than managing a large enterprise. Gaining a deeper understanding of small business entrepreneurial environment will allow students to be more effective in their future pursuits. This course provides them with a comprehensive examination of the efficient and effective operation of small businesses, focusing on marketing growth strategies and the various dimensions of the professional development of an entrepreneurial small firm. It covers topics such as risk, financing, human resources, and supply chain and inventory management.

3 Credits

BUS443: Entrepreneurship: Developing Successful Business Ideas

This course introduces students to the field of Entrepreneurship, exploring the initiation, planning, growth, and
development of new and emerging ventures. It covers the characteristics and types of entrepreneurs, the development of a viable business model, and entrepreneurial ethics. It also addresses sources of capital available to entrepreneurs and the methods for assessing new ventures and business opportunities, whether starting a brand new venture, acquiring an existing firm, or purchasing a franchise.

3 Credits

BUS444: New Ventures: The Business Plan

This course provides students with the tools and analytical and conceptual skills necessary to define a plan for the
implementation of a new venture. The course will follow a hands-on approach with which students will evaluate
ideas through a feasibility analysis. The final outcome is a business plan for a new or existing venture that includes
financial, operations, staffing, and marketing and sales components.

3 Credits

BUS445: Creativity, Innovation and Entrepreneurship

This course introduces students to the knowledge and practices drawn from the field of creativity research to help
them to sharpen opportunity recognition skills and to apply them to the improvement of an existing business or the development of a new concept and venture. It reignites and further develops their capacity to think creatively and to produce innovative outcomes, enabling them to demonstrate a need for achievement, an internal locus of control and the ability to work with change.

3 Credits

Concentration in Finance

FIN441: Corporate Finance

This course emphasizes the fundamentals of the theory of finance and the issues that corporate managers face when making financial decisions. Concepts covered include: arbitrage, net present value, efficient markets, agency theory, options, and the trade-off between risk and return.

Perquisites: FIN310 Introduction to Finance

3 Credits

FIN442: Financial Markets and Institutions

This course addresses the risks faced by investors and savers interacting through financial institutions and financial markets, as well as strategies that can be adopted for controlling and managing risks. Topics covered include risk management, investments, stock markets, and globalization of financial services.

3 Credits

FIN443: Investment Fundamentals and Portfolio Management

This course emphasizes various types of financial investments, including stocks, bonds, options, and futures. Students will examine these investments and use analytical techniques to make investment decisions.

3 Credits

FIN444: International Finance

This course reviews the tools and techniques used by managers in international finance and international trade. Key topics include foreign exchange, money and capital markets, international capital structure, balance of
payments and international portfolio management.

3 Credits

FIN445: Financial Econometrics

This course is based on empirical finance methods of econometric modeling to analyze databases using time series
modeling and forecasting. Key topics include statistical models, time series, econometric models, estimation
methods.

3 Credits

Concentration in Human Resources

BIS440: Data Analysis and Decision-Making for Managers

This course examines how managers use large amounts of data to solve business problems. Students will be introduced to basic statistics and data analysis, and learn how to use data to make forecasts and support business decisions. As part of the course requirements, students will practice gathering, organizing, analyzing, data, and presenting their findings.

3 Credits

HRM441: Learning and Development

This course provides the foundation for developing fundamental knowledge on essential training and development
initiatives and applications in the workplace. An examination of individual, team and organizational perspectives and approaches are reviewed with an emphasis on proactive training initiatives to circumvent organizational
challenges. Students will gain an understanding of theoretical constructs and practical application of training and development concepts, and how they are essential to proactively informing positive performance and appropriate
behaviors in the workplace. The course briefly explores learning organization concepts as a way to create and
support a culture of continuous learning and development.

3 Credits

HRM442: Workforce Planning and Performance Management

In this course, students are exposed to the fundamentals and best practices of performance management in various organizations. The importance of leadership and interpersonal skills will be explored as students learn the dynamics of individual performance and its contributions to a successful organization.

3 Credits

HRM443: Legal Environment of Human Resource Management

This course examines the laws and regulations that directly influence human resource management functions and decisions. Students will address the foundations of the United States legal system, employment law, the challenges of operating in multiple countries (i.e., having different legal systems and customs), and the use of
legal consultants to support the HR function.

3 Credits

HRM444: Compensation and Benefits

The objective of this course is to develop knowledge of the philosophies, decisions, and mechanics behind structuring employee compensation and benefit policies and packages. Topics include: job structuring and evaluation, performance management/assessment, and benefits.

3 Credits

Concentration in Marketing

BIS440: Data Analysis and Decision-Making for Managers

This course examines how managers use large amounts of data to solve business problems. Students will be introduced to basic statistics and data analysis, and learn how to use data to make forecasts and support business decisions. As part of the course requirements, students will practice gathering, organizing, analyzing, data, and presenting their findings.

3 Credits

MKT442: Marketing Communications and Advertising

The purpose of this course is to provide students basic skills to develop an understanding of the requirements for
designing and executing marketing and advertising plans. Topics include media selection, types of advertising, personal selling, sales promotion, public relations, and demand creation.

3 Credits

MKT443: Marketing Analysis and Research

This course is an introduction to marketing research and data analysis critical to the firm’s success. Students will
learn how to apply research results to make strategic marketing decisions. Some of the topics addressed in the course are: forecasting demand, pricing, assessing customer satisfaction, testing and creating strategic marketing/advertising strategies.

3 Credits

MKT444: Strategic Internet Marketing

This course examines interactive technologies used for Internet marketing. The following topics will be covered in
the course: e-Business strategies, online consumer behavior, the website and blog design and creation, selection of
the correct domain name, and marketing mix.

3 Credits

MKT445: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

The purpose of this course is to provide students the skills to optimize websites in order to maximize rankings, site traffic, and sales. Students will learn how to use Google Analytics and other search engine optimization tools to analyze consumer data and develop effective marketing campaigns.

3 Credits