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Usu News & Events

USU to Host SCORE San Diego’s Workshop on Pay-Per-Click Advertising – Tuesday, March 14th, 2017

USU Marketing Team
February 21, 2017

United States University is proud to host SCORE San Diego’s workshop, “Pay-Per-Click: Increasing Traffic to Your Website” on Tuesday, March 14th from 9am – 12pm.

Join SCORE as they teach how to create a pay-per-click (PPC) search engine marketing program to drive your business. The information-packed session will delve into topics such as PPC vs. SEO, setup, cost, and common pitfalls.

Topics include:

  • Google AdWords account setup
  • Developing your keyword basket
  • Writing great PPC ads
  • Creating landing pages
  • Bidding for maximum results
  • PPC on a shoestring budget
  • The five keys to successful PPC programs
  • PPC pitfalls and how to avoid them

SCORE is a volunteer, non-profit organization whose mission is to promote the success of small business in both San Diego and Imperial Counties. They provide free and confidential business assistance to both prospective entrepreneurs and existing small business owners, as well as conduct a variety of low-cost workshops on how to establish and manage successful businesses.

Registration is open now, click here to reserve your spot today!


Directions to United States University:

7675 Mission Valley Road, San Diego, CA 92108