Business & Management

Bachelor of Arts in Management: Business Intelligence

The Business Intelligence concentration in the BAM program teaches students the art of using data to influence decision making and processes. BI students will learn how to organize and manage tool and processes to measure key performance indicators, metrics, and data points relevant to an organization’s mission and/or processes. Students will learn how to analyze tools used for data mining, online analytical processing, querying and reporting, all with the goal to measure firm productivity and performance.

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The program takes a scholar-practitioner approach to business education—providing students with the opportunity to both learn and apply business concepts. Through its online courses, students have the flexibility to continue working, and “attend” a course anytime, and anywhere it is convenient for them. Course materials are available 24/7, and since class participation is required, students have the opportunity to interact with and learn from faculty and one another. The program offers small sized classes to optimize students’ engagement, interaction, and traditional learning experience.


In order to be considered for admission into the BAM Entrepreneurship program, prospective students must:

  • Submit an application for admission with a non-refundable application fee
  • Complete an admissions interview with a University Admissions Advisor
  • Submit documentation of high school graduation or equivalent
  • Sign an enrollment agreement (must be signed by a parent or guardian if the applicant is under 18 years of age)

*Current undergraduate students must submit official transcripts from previously attended colleges or universities to apply for transfer credit. All foreign transcripts must be translated and evaluated by a USU-approved agency.


All students in the Bachelor of Arts in Management program are required to complete common requirements in general education courses, management core courses (including a capstone course) and one of the following concentrations:

  • General Management
  • Entrepreneurship
  • Human Resources
  • Marketing
  • Business Intelligence
  • Business Analytics
  • Finance

Per Credit Hour: $450
Per Academic Year: $10,800
Estimated Tuition: $54,000


10 semesters/40 months*

*Dependent on course load

*The following course list does not include general education courses required for the BAM degree program.

Core Requirements
60 Credits
Concentration Requirements
15 Credits
General Education*
45 Credits
Bachelor of Arts in Management Total
120 Credits

Core Requirements

ACT 101: Introduction to Financial Accounting

This course provides an introduction to financial accounting. Topics include accounting concepts and principles and how they apply to the various business organizational structures; the recording of transactions in journals, ledgers, and sub-ledgers; and reporting and analyzing the summarized transactions in the financial statements. An additional topic is the use of internal control design to ensure adherence to financial accounting concepts and principles.

3 Credits

ACT 102: Introduction to Managerial Accounting

This course provides an introduction to managerial accounting.  Topics include job order and process costing, cost structure, changes in cost behavior as business activity changes, cost-volume-profit analysis; cost allocation, budgeting, and capital investment decisions. Prerequisite: ACT101 Introduction to Financial Accounting or equivalent

3 Credits

BIS 101: Introduction to Business Information Systems

This course introduces undergraduate business students to information systems (IS). The course includes important topics related to IS, such as the drivers of IS, database concepts, IS development, and the types of systems used in organizations.

3 Credits

BUS 101: Introduction to Business

This is the first in the BAM program, and it provides a solid business foundation for more detailed and higher-level study in subsequent courses. It includes an overview of business terminology, concepts, environments, systems, strategies, and current issues, and examines Topics include business ethics, entrepreneurship, global business, management, marketing, production, information systems, and accounting and finance.

3 Credits

BUS 110: Data Analysis and Communication Tools

Industry has developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage organizations. In this course, students learn how to use specific, popular analytic tool(s) to organize, analyze and display data.

3 Credits

BUS 112: Business Mathematics

Topics include a basic math review, business statistics, profit calculations, payroll, banking, interest calculations, insurance, taxes, and mathematical calculations.

3 Credits

BUS 220: Introduction to Business Law

This course provides an overview of the U.S. legal system structure, and basic terms and concepts of Business Law. Topics may include legal issues associated with ethical conduct in business, consumer protection, employment law, and social responsibility of corporations. Information literacy skills are honed as students learn to retrieve, read, and analyze business law cases.

3 Credits

BUS 331: Business Ethics

This course provides students with the tools necessary to examine moral problems and make effective decisions on ethical issues faced in the workplace. Topics considered include discrimination, affirmative action, sexual harassment, informational privacy, drug testing, ethics in advertising, business and the environment, and global ethics. Emphasis will be placed on the study of the ethical values, principles, and theories pertinent to management. Students will also examine social responsibilities of managers in the workplace.

3 Credits

ECN 102: Macroeconomics

This course will provide students with an overview of the economy under a macroeconomic perspective that focuses on the aggregate behavior of households, firms and the government. Topics covered include gross domestic product, national income, economic growth, unemployment, inflation, the business cycle, fiscal policy and monetary policy, and international trade. Prerequisite: Microeconomics

3 Credits

FIN 310: Introduction to Finance

Quality and process improvement is an essential strategy for modern organizations. Seeking systematic and continuous actions lead to measurable improvement of operations and customer satisfaction. In this course, students learn the characteristics of quality, the variables that affect quality, and how process improvement can include outcomes.

3 Credits

HRM 210: Introduction to Human Resources

Introduction to Human Resource Management (HRM) examines the essential functions within HRM and the role professionals play within this discipline and across organizations to support both management and staff. There are three core areas of competency and knowledge of HRM: People Knowledge Domain, Organization Knowledge Domain, and Workplace Knowledge Domain. The course will explore each of these domains and the functional areas that fall within each domain. Students have an opportunity to research, engage with professionals in the field, and discuss trends and evolving practices based on the changing global workplace.

3 Credits

MGT 310: Organizational and Business Communication

This course provides an overview of the mechanics and politics of organizational communications. Students will learn theories of organizational communication and have practice in applying these theories to business situations. The course will cover both external and internal communications, as well as leadership and cross-functional communications.

3 Credits

MGT 321: Organizational Behavior and Management

The purpose of this course is to develop student skills in applying theories and concepts of organizational behavior to enable the student to identify and resolve behavioral issues within global organizations. Topics include factors affecting individual and group motivation in the workplace, development of effective groups and teams, organizational cultures, ethical issues in organizational behavior, as well as organizational behavior issues in global organizations.

3 Credits

MGT 326: Operations Management

Enterprises attempt to fulfill their missions in a complex world of regulations, changing consumer demographics and expectations, and fierce worldwide completion for both customers and resources. Businesses must optimize their operations to meet the demand of a complex marketplace. In this course, students learn about the stages of business operations, opportunities for improving processes, and the tools and techniques that are available to analyze operations.

3 Credits

MGT 332: Project Management Essentials

This course introduces students to best practices in project management. Topics include definitions of project management and the environment. Students will also write proposals that cover the essential elements: project scope, work breakdown structure (WBS), the project schedule, project budget, and risk management, and project budgets. Group collaboration is emphasized to assist in understanding the effects of team/group dynamics in project management.

3 Credits

MGT 410: Leading Organizations

This course focuses on management skills 21st century leaders need to be successful. Emphasis is on the difference between managing and leading. Topics include: leadership skills, diversity, communication, organizational culture and change management.

3 Credits

MGT 420: International Management

The course will address management issues from a global perspective.  Special emphasis is placed on multinational corporations and managing areas, which include human resources, marketing, finance, and ethics.   A special emphasis is placed on the role and effect of culture within the global business environment.

3 Credits

MKT 210: Principles of Marketing

This course provides a familiarization with the field of marketing with an emphasis on the elements of marketing and associated strategies (analyses of customer, company, and competitor).

3 Credits

MKT 320: Consumer Behavior and Customer Relations

This course reflects on major marketing trends and changes that impact the study of consumer behavior. Marketing topics will be covered in the course that allows students to consider their own consumer habits. Students will explore rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. This course deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. The course explores how possessions influence consumer self-perception and perceptions of others, especially in the new norm of social media and the digital age.

3 Credits

MGT 499: Capstone**

In this course students design, develop, and complete a comprehensive capstone project that integrates all courses in the BAM program. The purpose of this project is to demonstrate the ability to evaluate, assess, and synthesize the topics covered in the program.

3 Credits

**non-transferable, must be taken in last semester


BIS 440: Data Analysis & Decision-Making for Managers

This course examines how managers use large amounts of data to solve business problems. Students will be introduced to basic statistics and data analysis, and learn how to use data to make forecasts and support business decisions. As part of the course requirements, students will practice gathering, organizing, analyzing, data, and presenting their findings.

3 Credits

BUI 441: Survey of Accounting Analytics

Although businesses are accustomed to using the standard financial statements (e.g., balance sheet, profit and loss statement, budget, accounts receivable and revenue and expenses) to report on financial activities, businesses seek additional targeted, timely, and actionable data. In this course, students will study tools and techniques that can be applied to accounting data to provide information for managing risk, improving business processes and efficiency, reducing operating costs, and optimizing the business.

3 Credits

BUI 442: Using Analytics to Improve Business Processes

Businesses must understand how their policies, processes and operations affect the organization’s performance. This course examines how businesses can use data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations and processes.

3 Credits

BUI 443: Introduction to Consumer Metrics

Businesses must understand how their policies, processes and operations affect the organization’s performance, which means both understanding the needs, and meeting the demands, of its customers. Businesses face the challenge of making decisions despite risk at every step of conducting their activities. This course examines how businesses can use consumer data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations.

3 Credits

BUI 444: Data Analysis Tools

Modern, data-driven organizations require insight into their processes and outcomes. This course examines the use of popular analytic tools to report, display, and visualize their operations. The course includes approaches and techniques that enable design flexibility to meet the needs of different audiences, as well as that support maintainability and reproducibility.

3 Credits