Business & Management

Bachelor of Arts in Management: Business Intelligence

The Business Intelligence concentration in the BAM program teaches students the art of using data to influence decision making and processes. BI students will learn how to organize and manage tool and processes to measure key performance indicators, metrics, and data points relevant to an organization’s mission and/or processes. Students will learn how to analyze tools used for data mining, online analytical processing, querying and reporting, all with the goal to measure firm productivity and performance.

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The program takes a scholar-practitioner approach to business education—providing students with the opportunity to both learn and apply business concepts. Through its online courses, students have the flexibility to continue working, and “attend” a course anytime, and anywhere it is convenient for them. Course materials are available 24/7, and since class participation is required, students have the opportunity to interact with and learn from faculty and one another. Students can also take courses on campus. The program offers small sized classes to optimize students’ engagement, interaction, and traditional learning experience.


In order to be considered for admission into the BAM Entrepreneurship program, prospective students must:

  • Submit an application for admission with a non-refundable application fee
  • Complete an admissions interview with a University Admissions Advisor
  • Submit documentation of high school graduation or equivalent
  • Sign an enrollment agreement (must be signed by a parent or guardian if the applicant is under 18 years of age)

*Current undergraduate students must submit official transcripts from previously attended colleges or universities to apply for transfer credit. All foreign transcripts must be translated and evaluated by a USU-approved agency.


All students in the Bachelor of Arts in Management program are required to complete common requirements in general education courses, management core courses (including a capstone course) and one of the following concentrations:

  • General Management
  • Entrepreneurship
  • Human Resources
  • Marketing
  • Business Intelligence
  • Business Analytics
  • Finance

Per Credit Hour: $450
Per Academic Year: $10,800
Estimated Tuition: $54,000


10 semesters/40 months*

*Dependent on course load

*The following course list does not include general education courses required for the BAM degree program.

Core Requirements
63 Credits
Concentration Requirements
15 Credits
General Education*
42 Credits
Bachelor of Arts in Management Total
120 Credits

Core Requirements

ACT 321: Accounting

This course provides students with a functional knowledge of basic accounting principles to facilitate their interpretation of financial statements and how to use them to understand an organization’s financial performance. Students will also be introduced to the methods for summarizing, analyzing and reporting financial data for business decision-making.

3 Credits

BIS 318: Introduction to Business Information Systems

This course introduces undergraduate business students to information systems (IS). The course includes important topics related to IS, such as the drivers of IS, database concepts, IS development, and the types of systems used in organizations.

3 Credits

BIS 321: Database Systems

Data obtained within the organizational departments and across the enterprise must be stored and organized in a structured environment that enables reliable access, analysis, and reporting. Students will learn the fundamentals of modern database systems and be introduced to structured query language (SQL).

3 Credits

BIS 333: Data Analysis & Communication Tools

Cutting-edge organizations are at the forefront of data revolution and have realized the advantage of transforming raw data into meaningful and useful information. Such vast stores of data challenge the organization to identify what data are important and actionable, and to develop meaningful ways to display complex data. This course introduces students to the discipline of, and the use of tools for business intelligence.

3 Credits

BUS 310: Introduction to Business

This is the first in the BAM program, and it provides a solid business foundation for more detailed and higher-level study in subsequent courses. It includes an overview of business terminology, concepts, environments, systems, strategies, and current issues, and examines Topics include business ethics, entrepreneurship, global business, management, marketing, accounting and finance.

3 Credits

BUS 312: Business Math

Topics include a basic math review, business statistics, profit calculations, payroll, banking, interest calculations, insurance, taxes, and mathematical calculations.

3 Credits

BUS 316: Data Analysis & Communication Tools

Industry has developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage organizations. In this course, students learn how to use specific, popular analytic tool(s) to organize, analyze, and display data.

3 Credits

BUS 331: Business Ethics

This course provides students with the tools necessary to examine moral problems and make effective decisions on ethical issues faced in the workplace. Topics considered include discrimination, affirmative action, sexual harassment, informational privacy, drug testing, ethics in advertising, business and the environment, and global ethics. Emphasis will be placed on the study of the ethical values, principles, and theories pertinent to management. Students will also examine social responsibilities of managers in the workplace.

3 Credits

BUS 332: Business Law

This course provides an overview of the U.S. legal system structure, basic terms and concepts of Business Law. Topics may include legal issues associated with ethical conduct in business, consumer protection, employment law, and social responsibility of corporations. Information literacy skills are honed as students learn to retrieve, read, and analyze business law cases.

3 Credits

BUS 335: Quality and Process Improvement

Quality and process improvement is an essential strategy for modern organizations. Seeking systematic and continuous actions lead to measurable improvement of operations and customer satisfaction. In this course, students learn the characteristics of quality, the variables that affect quality, and how process improvement can include outcomes.

3 Credits

FIN 335: Introduction to Finance

The purpose of this course is to introduce basic financial principles preparing students to interpret a company’s financial statements. Topics include analyzing the deployment of company funds, employee staffing, revenues, expenses, and cash flow. Emphasis is on understanding and gauging the financial health of an organization to assist in managerial decision-making and strategic planning to ensure its success.

3 Credits

HRM 321: Human Resources Management

This introductory course to human resource management examines the role and functions of both members and leaders within an organization. Exposure to areas critical to modern day leadership includes counseling, training and development, recruiting, retention, compensation, and diversity in the workplace. Role-playing and class discussion is encouraged to stimulate intellectual growth and human resource management awareness.

3 Credits

MGT 321: Organizational Behavior and Management

The purpose of this course is to develop student skills in applying theories and concepts of organizational behavior to enable the student to identify and resolve behavioral issues within global organizations. Topics include factors affecting individual and group motivation in the workplace, development of effective groups and teams, organizational cultures, ethical issues in organizational behavior, as well as organizational behavior issues in global organizations.

3 Credits

MGT 326: Operations Management

Enterprises attempt to fulfill their missions in a complex world of regulations, changing consumer demographics and expectations, and fierce worldwide completion for both customers and resources. Businesses must optimize their operations to meet the demand of a complex marketplace. In this course, students learn about the stages of business operations, opportunities for improving processes, and the tools and techniques that are available to analyze operations.

3 Credits

MGT 330: International Management

The course will address management issues from a global perspective. Special emphasis is placed on multinational corporations and managing areas, which include human resources, marketing, finance, and ethics. A special emphasis is placed on the role and effect of culture within the global business environment.

3 Credits

MGT 332: Project Management Essentials

Today’s business organizations require accelerated change from technological, economic and compliance pressures, and demands for cost savings while improving outcomes. These projects demand careful planning and ongoing management. In this course, students learn the principles of project management, as well as using popular project management tools to create, track and manage projects.

3 Credits

MGT 333: Leading Organizations

This course focuses on management skills 21st century leaders need to be successful. Emphasis is on the difference between managing and leading. Topics include: leadership skills, diversity, communication, organizational culture and change management.

3 Credits

MGT 334: Organizational Communication

This course provides an overview of the mechanics and politics of organizational communications. Students will learn theories of organizational communication and have practice in applying these theories to business situations. The course will cover both external and internal communications, as well as leadership and cross-functional communications.

3 Credits

MKT 321: Principles of Marketing

Organizational branding is a key strategy used by business to distinguish themselves from their competitors and create a perception in the minds of their consumers. This course serves as an overview of Marketing principles that orient the organization through understanding and communicating to the needs of its target consumers. Students will explore current marketing concepts and their application in modern business.

3 Credits

MGT 399: Intermediate Business Principles

The course provides a culminating experience at the midpoint of the program. It provides students the opportunity to demonstrate their comprehension of the inner-workings of the business environment through research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches.

3 Credits

MGT 499: Capstone**

In this course students design, develop, and complete a comprehensive capstone project that integrates all courses in the BAM program. The purpose of this project is to demonstrate the ability to evaluate, assess, and synthesize the topics covered in the program.

3 Credits

**non-transferable, must be taken in last semester


BIS 440: Data Analysis & Decision-Making for Managers

This course examines how managers use large amounts of data to solve business problems. Students will be introduced to basic statistics and data analysis, and learn how to use data to make forecasts and support business decisions. As part of the course requirements, students will practice gathering, organizing, analyzing, data, and presenting their findings.

3 Credits

BUI 441: Survey of Accounting Analytics

Although businesses are accustomed to using the standard financial statements (e.g., balance sheet, profit and loss statement, budget, accounts receivable and revenue and expenses) to report on financial activities, businesses seek additional targeted, timely, and actionable data. In this course, students will study tools and techniques that can be applied to accounting data to provide information for managing risk, improving business processes and efficiency, reducing operating costs, and optimizing the business.

3 Credits

BUI 442: Using Analytics to Improve Business Processes

Businesses must understand how their policies, processes and operations affect the organization’s performance. This course examines how businesses can use data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations and processes.

3 Credits

BUI 443: Introduction to Consumer Metrics

Businesses must understand how their policies, processes and operations affect the organization’s performance, which means both understanding the needs, and meeting the demands, of its customers. Businesses face the challenge of making decisions despite risk at every step of conducting their activities. This course examines how businesses can use consumer data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations.

3 Credits

BUI 444: Data Analysis Tools

Modern, data-driven organizations require insight into their processes and outcomes. This course examines the use of popular analytic tools to report, display, and visualize their operations. The course includes approaches and techniques that enable design flexibility to meet the needs of different audiences, as well as that support maintainability and reproducibility.

3 Credits