Graduate Certificate in Marketing

The Marketing certificate prepares students to understand the strategic role of marketing and how to apply it in their organizations. The course teaches how to grow a business by thoroughly understanding its current and prospective customers through the only source of a firm’s revenue. Companies with high or increasing market capitalizations need to know how to create, communicate, and deliver value to their customers. Students will learn how to create such value by applying a set of frameworks and analytical tools in three areas: identifying market
opportunities, setting a marketing strategy, and formulating the marketing mix.

Tuition Rate:

$4,500

(including fees)

Students are refreshed on the basics of critical elements of the 4 p’s, segmentation and positioning. Students gain knowledge of the tools used and evaluate segmentation strategies like demographics, psychographic, behavioral and outcomes based segmentation. The program explores advanced topics from market research, big data analytics, product development, advertising, branding, retailing and sales to Internet marketing, our highly experiential coursework enables students to leverage real-world opportunities that help prepare them for dynamic and meaningful careers.

Case studies and practical application exercises are used to develop experience in implementing these frameworks and analytical tools in order to grow a business. Specific marketing concentration topics include market research and analytics, behavioral economics, consumer decision making, market segmentation, targeting, positioning, product development, advertising, pricing, and distribution.

Graduate Certificate in Marketing Total: 12 Credits

Course Requirements: